Watch the North Lincolnshire Tour of Britain promotional video produced by local companies Know Media and Will Selby Project. The two companies have worked with North Lincolnshire Council to create a clip that promotes the North Lincolnshire Stage 3 of the OVO Energy Tour of Britain and showcase the area. In the video you will discover a broad spectrum of local people who are passionate about cycling (young and old), popular cycling spots and cycle shops that have been around for years in North Lincolnshire. It demonstrates the uniqueness of the area and includes some fantastic drone shots of North Lincolnshire and cyclists. The video shows what cycling and the Tour of Britain in North Lincolnshire means to people and that North Lincolnshire is ready for the Tour.